Mobile Marketing News

WAP Push has been incorporated into the specification to allow WAP content to be pushed to the mobile handset with minimum user intervention. A WAP Push is basically a specially encoded message which includes a link to a WAP address. WAP Push is specified on top of WDP; as such, it can be delivered over any WDP-supported bearer, such as GPRS or SMS.

In most GSM networks there are a wide range of modified processors, however, GPRS activation from the network is not generally supported, so WAP Push messages have to be delivered on top of the SMS bearer. On receiving a WAP Push, a WAP 1.2 or later enabled handset will automatically give the user the option to access the WAP content. This is also known as WAP Push SI (Service Indication).

The network entity that processes WAP Pushes and delivers them over an IP or SMS Bearer is known as a Push Proxy Gateway.

Premium SMS is a program that incorporates a series of functions to manage your text messages or SMS.

Functions that will allow you to visualize the received messages, to list the sent messages, to send new messages, to modify the preferences of your messages, to filter incoming messages and to protect the accesses by means of password

Their trays of entrance and exit allow you to visualize the content of the messages available, to know their details (sending, number and to date) and to accede to the functions to answer or to eliminate.

From its menu of preferences, you can modify the tone of warning, the volume and the type of tone.

Its function of blockade, allows to identify the messages that you want to block specifying the telephones of the related contacts.

Thanks to its options of security, you can protect the access to the program by means of a password. This way, you will be able to assure the privacy your messages.

Really, if you look for an alternative the manager of messages SMS by defect, test Premium SMS.

Mobile payments were first trialled in Finland in 1998 when two coca cola machines in Espoo were enabled to work with SMS payments. Eventually the idea spread and in 1999 the Philippines launched the first commercial mobile payments systems, on the mobile operators Globe and Smart. Today mobile payments ranging from mobile banking to mobile credit cards to mobile commerce are very widely used in Asia and Africa, and in selected European markets. For example in the Philippines it is not unusual to have your whole paycheck paid to the mobile account. In Kenya the limit of money transfers from one mobile banking account to another is one million US dollars. In India paying utility bills with mobile gains a 5% discount. In Estonia the government found criminals collecting cash parking fees, so the government declared that only mobile payments via SMS were valid for parking and today all parking fees in Estonia are handled via mobile and the crime involved in the activity has vanished.